During the 2016 presidential primary, Legal Sea Foods launched a parody on the campaign theme. On Super Tuesday, Roger Berkowitz declared himself a candidate for president of the United States in a parody advertising campaign of the « shady » election. Among other things, he promised he would legalize seaweed on his first day in office, and he urged voters to #feeltheberk on social media.  The spots were broadcast in newspapers, radio and print media.  « Usually, people think that frozen food is some kind of leftover that is about to deteriorate, » he said. « It`s actually less waste and something people can have at will. Given that the majority of high-quality seafood has always been consumed in restaurants and that this type of channel is currently under attack nationally, I think there are opportunities for us to take advantage of the restaurant experience and make it more accessible to people. There was probably no better opportunity in all of humanity to introduce this. Legal Sea Foods, the New England-based line of polished seafood restaurants, has been sold to PPX Hospitality, the parent company of upscale dining groups Smith & Wollensky and Strega. The parties have agreed not to disclose the price. In March 1994, Food Arts Magazine presented the Silver Spoon Award to George and Roger Berkowitz for excellence and American seafood awareness for 30 years.
 That same year, Legal Sea Foods also opened its first airport restaurant in Terminal C of Logan International Airport, followed by a location at Philadelphia International Airport. Also in 1994, Legal Sea Foods invited influential chefs from China to incorporate Asian cuisine into the restaurant`s menu. This program was called « Cuisineast » and some dishes created for this event are still on the menu.  In 2014, Legal Sea Foods began airing print and television advertisements arguing that its seafood restaurants should never be labeled as a chain. The series of commercials uses restaurant manager Roger Berkowitz to explain why.  North Coast is a third-generation family business « with a passion for freshness and seafood delivery with unwavering integrity, » according to King. The seafood processing facility, known as the Quality Control Centre, is included in the agreement. About Legal Sea Foods Seventy years ago, Legal Sea Foods opened as a seafood market in Cambridge, Massachusetts, and has since cast a wider net – it now operates more than 25 restaurants along the East Coast as well as its own quality control center in Boston Harbor. Legal Sea Foods` signature slogan, « If it`s not fresh, it`s not legal! » is a testament to its legendary fanaticism for seafood quality and safety. The restaurants serve more than 40 varieties of fresh fish and shellfish throughout the year. The menu showcases the quintessential New England cuisine, including the famous New England clam chowder, which has been served at every presidential inauguration since 1981.
For more information about Legal Sea Foods and its locations, please visit www.legalseafoods.com. In 2009, Legal C Bar debuted with a retail outlet in Dedham, Massachusetts, focused on casual seafood and custom cocktails.  Legal Sea Foods is a valuable brand that is popular not only with Boston tourists, but also with families and business clients in the area. It has a well-deserved reputation for quality seafood and a sophisticated wine list. For a chain – Berkowitz resists this description and the mediocrity of the mass market, which it implies – the legal beats far beyond its weight. Legal serves certified sustainable seafood, including farmed shrimp certified four stars according to aquaculture best practices and certified by the Aquaculture Stewardship Council; scallops, saithe, halibut, haddock and swordfish certified by the Marine Stewardship Council; and salmon, which is certified organic according to EU soil standards. In creating the new menu, PPX executives wanted to honor Legal`s classic dishes like New England baked haddock – Anna`s Way, Legal`s signature crab cake, crispy squid and clam chowder, while adding innovative preparations to some pieces of fish and other seafood. King said. Legal Sea Foods is an American restaurant chain of casual seafood restaurants located primarily in the northeastern United States. « There was simple and well-made seafood. Those were the roots, » said Jasper White, who worked as a consultant and then executive chef at Legal after closing his Boston restaurant, Jasper`s, and opening Jasper White`s Summer Shack in Alewife. The iconic seafood chain is being purchased by PPX Hospitality Group, which also owns Smith & Wollensky and three properties in Strega.
But first, it`s about streamlining PPX and Legal`s seafood suppliers and revamping the menu. Swapping seafood suppliers with Legal and other PPX brands « has allowed us to combine our resources to offer Legal Sea Foods` customers the best of the best cuts of meat and seafood, » said Lapine. In 2005, a new type of restaurant, Legal Test Kitchen (LTK), was introduced, with a menu consisting of 50-60% seafood and comparatively lower prices than traditional Legal Sea Foods restaurants.  Also in 2005, Legal Sea Foods began offering gluten-free menu options for the first time, offering more dining options to guests with celiac disease.  PPX will own the rights to the Legal Sea Foods name for the restaurants, but General Manager of Legal Affairs Roger Berkowitz, whose family opened the chain in 1968, will retain the rights to the name for his online business, which sells seafood (fresh and prepared), chowder, t-shirts, kitchen utensils, gift cards, and more. PPX said employees at the seafood chain have been asked to stay, adding that it hopes to have a total of 3,000 employees across all its brands once restaurants are fully operational again. Menus vary by location, season, and concept, but they all include a wide variety of seafood appetizers, appetizers, salads, and desserts. More than 40 varieties of fresh fish and shellfish, prepared according to New England tradition, are available throughout the year.
Some of the most popular products are: lobster, clam chowder, fried clams, crab cake, shrimp cocktail, tuna burgers, baked scrod, surf and grass and grilled fish fillets. Extensive wine lists and full-service bars are also available at all locations and have been recognized for their philosophy of providing value across all price ranges. The restaurant offers separate menus for lunch and dinner, as well as gluten-free and children`s menus. « They are a trusted supplier because they are one of the few fish processors participating in the U.S. Department of Commerce`s USDC Grade A voluntary inspection program, and their commitment to controlling every step of the process translates into seafood that tastes great, » King said. Seventy years ago, George Berkowitz opened Legal Sea Foods in Inman Square, where his father, Harry Berkowitz, had opened a grocery store in 1904. (Harry Berkowitz named his store Legal Cash Market to signal to customers that it accepted so-called legal silver vouchers, precursors to the S&H green stamps and other so-called private labels that were popular from the Great Depression to the 1970s.) The « Welcome to Legal » campaign launched in 2019 with ads that play on the legality of marijuana in Massachusetts. The campaign received national attention, with comments from posts such as AdWeek and AdAge.   When Berkowitz faced the need to sell the business, he became enthusiastic about expanding the e-commerce division he would continue to own.
The company is testing complete meals – beyond the current online range of chowder, fish fillets and crab cakes – that can be shipped to customers using a nitrogen-based shock freezing process discovered during a business trip to Tasmania. The PPX team worked diligently with Legal Sea Foods to close this deal, touring restaurants and QCC, working with local suppliers and landlords, and meeting with key management to plan a smooth transition from a human perspective. Active Legal Sea Foods employees have been asked to remain on the team and work with PPX to carry on Legal Sea Foods` legacy in the future, and when PPX is fully operational, it hopes to employ 3,000 people across the three companies. New dishes include appetizers like crispy fish tacos, Rockefeller oysters and Cape Cod quahog stuffing stuffing stuff, and starters like colossal baked shrimp, cioppino fish stew, grilled swordfish steak with olive-colored tomato caper relish, Gulf of Maine fried scallops in carrot puree, and baked lobster macaroni and cheese from a Whole Gulf of Maine lobster served in a lobster bowl. In 2021, PPX, in partnership with DoorDash, opened its first two dark kitchens from Legal Sea Foods to expand the brand`s presence and capitalize on the growing grocery delivery market. In 1904, Harry Berkowitz opened the Legal Cash Market in the Inman Square neighborhood of Cambridge, Massachusetts. .